Shelbie leads the Corporate Affairs team, which drives the organisation's brand, reputation and stakeholder relations. Her team plays a pivotal role across RWWA's racing and wagering divisions, ensuring public image aligns with strategic objectives.
The Corporate Affairs team is responsible for enhancing RWWA’s brands, managing government and stakeholder relations and ensuring a consistent and clear public presence. They handle all communications, media relations and public affairs, working closely with internal and external stakeholders to manage issues, promote key initiatives and cultivate strong relationships that support RWWA’s long-term goals.
With a large and diverse workforce, the Corporate Affairs team also ensures that internal communications are effective and aligns with RWWA’s values and goals, fostering a well-informed and engaged workforce, which is critical to the organisation's success.